Immediately following Apple CEO Tim Cook’s presentation to kick off a special event in San Francisco launching new Apple products, mobile healthcare developer AirStrip Technologies demonstrated a new Apple Watch app accompanying its Sense4Baby fetal monitor. The buzz was overwhelming.
“Our website was crashed within seconds,” AirStrip CEO Alan Portela told MedCity News on Wednesday. “I have to confess, I didn’t know we were going to be right after Tim Cook.”
Portela reported receiving product inquiries from close to 20 “large providers” within three hours of the event, which saw AirStrip co-founder Dr. Cameron Powell show live data from Sense4Baby on an Apple Watch. “The wave that [the appearance] created is really incredible,” Portela said.
In his demo, Powell noted that healthcare providers already have monitored more than 3.5 million high-risk pregnancies with Sense4Baby, which San Antonio-based AirStrip acquired from the Gary and Mary West Health Institute a year and a half ago. The app allows doctors and nurses to monitor pregnant patients from home, incorporating laboratory and other patient data, and communicate securely with those patients.
“AirStrip plus Apple Watch together will redefine how messaging and communication happen in healthcare,” Powell said. “What is so great is I can take action on what I see. Here, I can send a HIPAA-compliant, secure message to a member of the patient’s care team.”