Funding to the San Diego Regional Economic Development Foundation supports the work of the San Diego Regional Economic Development Corporation (EDC) in its development of San Diego: Life. Changing., a brand campaign aimed to increase the region’s economic vitality by attracting and retaining STEAM talent and investment to the region. San Diego: Life. Changing. is communicating San Diego’s unique position in the global market, lifestyle offerings, and highlights the research achievements of the region and San Diego as a hub for successful aging research.